Bloomberg: Apple’s CEO Is Pushing for Faster AI, and an Agentic Siri Could Come Next Year

Apple’s new CEO reportedly isn’t satisfied with a better Siri. He wants Apple’s AI moving faster, and he has told his software chief so directly.

That’s the headline from Bloomberg’s Mark Gurman in his Sunday Power On newsletter (November 8, 2026). Gurman reports that CEO John Ternus held a closed-door meeting with Craig Federighi in the last few weeks. He pushed Federighi to speed up Apple’s AI road map and go beyond Siri improvements, amid worries inside Apple about falling behind rivals.

This is one outlet’s reporting based on unnamed sources. Apple hasn’t confirmed it, and we found no public comment from the company. Here’s what’s reported, what’s confirmed, and why it matters.

What Bloomberg reports

• A push from the top. Ternus met privately with Federighi and urged him to accelerate Apple’s AI plans, according to Gurman.
• An agentic Siri as soon as next year. Gurman says Apple is eyeing an autonomous, agentic Siri as early as 2027. The goal is an assistant that proactively manages tasks and gets things done for you, rather than one that only responds to commands. He frames it as Apple’s answer to agents from ChatGPT, Meta and Grok.
• A “computer use” gap. OpenAI and Anthropic already have agents that can operate software, click buttons and finish tasks for you. Gurman notes that Apple controls the Mac, iPhone and iPad but still lacks a comparable capability.
• Siri’s chief may leave. Mike Rockwell, who took over Siri in March 2025, “continues to seriously consider” leaving his role as Siri chief, or Apple altogether, next year, Gurman reports. Bloomberg first reported Rockwell’s doubts in April, as MacRumors summarized at the time. Rockwell and Apple haven’t commented publicly.

What Apple has actually shipped

The report lands on top of real progress. Apple launched Siri AI in beta with iOS 27 on September 14, 2026, and added five more languages with iOS 27.2 in October.

Then on November 3, Apple opened Siri AI to developers with “app skills” in the iOS 27.3 betas. Apps can connect their actions to Siri and teach it to coordinate multi-step tasks, as 9to5Mac reported from Apple’s developer announcement. Apple says it’s an early preview that rolls out officially in the spring.

So Siri can already act inside apps in beta. What Bloomberg describes is the next step: an assistant that takes initiative on its own, not one that waits for your request.

The pushback

Not everyone buys the framing. AppleInsider argues the report contradicts itself and should be taken “with a grain of salt.” It points out that Apple’s local-first AI approach has spared it billions in data center spending that rivals are now under pressure for. AppleInsider expects some meeting took place but doubts it was as tense as described.

PCGeek’s take

Gurman’s track record on Apple’s internal plans is strong, but this is still a report about intentions, not a product announcement. “As early as next year” is a goal, and Apple’s AI timelines have slipped before. The original Siri overhaul promised at WWDC 2024 took until 2026 to ship.

What’s hard to argue with is the gap itself. Agents that click, type and finish jobs across apps are where the AI race is heading, and Apple owns more of the screen than anyone. If Ternus is pushing, the real tests are iOS 27.3’s release this spring and WWDC in June. Losing Rockwell before then would be a real setback.

Would you let Siri take actions on your iPhone or Mac without asking first? Tell us in the comments.

Image: Apple press image of Siri AI on macOS, not the unreleased agentic Siri described in the report.

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